How can researchers get people to join their trial?
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Telling people what treatment they will receive – rather than them not being told – improves recruitment.
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Telephoning people who don't respond to an initial postal invitation to join a trial improves recruitment when the initial recruitment rate is low.
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Tailored, user-tested information leaflets, sending letters about the importance of research, or providing a link to videos make little or no difference to recruitment.
Research trials compare different approaches, such as treatments, programmes, or ways of delivering services. In health care, trials are essential to test new medicines and devices on human volunteers (‘trial participants’) to make sure they are safe and effective. However, finding and keeping trial participants is challenging. About half of all trials fail to recruit the number of people they need on time. Strategies to boost recruitment include changing trial methods and improving information for potential participants and how they are invited to take part.
What did we want to find out?We wanted to find out which strategies encouraged more people to join research trials, and whether they:
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were good value for money (cost-effective);
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made any difference to whether people stayed in the trial until the end (retention); and
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had any effect on the diversity of the people and places involved.
We searched for studies that tested different recruitment strategies embedded within research trials. Potential participants were chosen by chance to receive different recruitment approaches, and the studies measured how many people joined the trial.
We compared and summarised the results of the studies and rated our confidence in the evidence, based on factors such as methods and the number of people participating.
What did we find?We found 91 studies, each involving between 37 and 30,000 participants, mostly conducted in the UK (46 studies) and USA (23 studies). All were in healthcare trials. Nearly all (99%) were carried out in high-income countries. Most studies gave little information about the people they recruited.
The studies tested 65 different recruitment strategies ranging from changes to trial methods to how people were approached and informed about taking part. Participants had different health concerns (e.g. cancer, surgery).
We are confident in the evidence for only 5 of the 65 strategies investigated, and we focus on these below.
Main resultsTrial procedures
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Potential participants are more likely to join an ‘open-label’ trial, where they know their treatment, than a ‘blinded’ trial, where they do not know which treatment they will receive (3 trials, 9004 participants).
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For every 100 people invited, an open-label trial recruits 10 more participants.
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The trials involved mostly women in the UK and Estonia.
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There was no information about cost-effectiveness and retention.
Telephone reminders
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Telephoning people who have not responded to a postal invite improves recruitment (2 trials, 1450 people).
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Six more people take part if 100 people are called.
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Participants were aged 58 years on average and lived in Canada and Norway.
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There was no information on cost-effectiveness or retention.
Letters about the importance of research
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Sending letters about the importance of research before the trial invitation does not significantly improve recruitment (2 trials, 5376 participants).
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One more person joins if 100 people are sent a letter.
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This small gain was not good value, costing 2.08 pounds sterling (GBP) per additional participant recruited.
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The trials involved mostly older white people in the UK and Ireland.
QR code or link to videos alongside printed information leaflets
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Providing a QR code or link to videos alongside a printed information leaflet makes no difference to recruitment (7 trials, 11,612 participants) or retention (5 trials, 7403 participants).
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There is zero change per 100 people.
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This strategy was not cost-effective (GBP 0.78 more).
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The trials involved people in the UK.
Information leaflets
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Information leaflets developed with input from people similar to those being recruited make no difference compared to standard leaflets (6 trials, 27,805 participants).
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Both types of leaflet result in 7 in 100 people joining the trial.
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The trials involved people in the UK, mostly older women in one trial.
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There was no information on cost-effectiveness or retention.
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Our confidence in all but the five strategies above is limited because they were tested in only one trial, the trials testing them had problems with their methods, or the results were very uncertain.
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We found cost information for only 8 strategies, and retention information for only 15 trials.
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Few trials reported information about participants' age, sex, gender, education level, and income level, so we are not sure how effective the strategies would be for different people.
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Most trials (75%) were carried out in the UK or USA, so our findings may not apply to healthcare systems in other parts of the world. We screened all non-English studies, none were eligible.
This review updates our 2018 review. The evidence is current to February 2023.